UK retailer Lusso partners with Visualsoft to expand its online reach with new look store
Lusso, a UK-based luxury bathroom furniture and stone brand, says that it has increased revenue and in turn enhanced customer experience with the launch of a new e-commerce store.
The pureplay retailer first partnered with Visualsoft in 2014. It achieved a cumulative sales total of £100 million in less than eight years of trading with the help of the firm’s all in one solution.
In 2022, it re-appointed the company to upgrade its online store to showcase its broader product range while also reflecting its updated visual identity and offering customers a more streamlined, engaging experience.
Between October 2022 and January 2023, Lusso has seen a 33% increase in online revenue, a 5% rise in conversion and a 36% increase in orders compared to the same period in the previous year.
Wayne Spriggs, Lusso Founder and CEO, says: "Stunning design, luxury finishes and flawless craftsmanship are at the heart of our brand, so it's crucial that the look and feel of our online store reflects our signature aesthetic.”
“With the custom build provided by Visualsoft, I feel that we've achieved that, as our new store delivers a strong visual impact and rich user experience. With the ongoing support of Visualsoft, we're looking forward to expanding our online reach even further in the coming months."
Lenny Nash, CEO at Visualsoft, comments: “Wayne and his team truly understand the aspirations of their customers and exactly how to create a seamless experience for them. By teaming this with their beautiful products and engaging content strategy, Lusso has boosted loyalty and sales.”
“With such a strong working relationship, I am excited for what we can continue to achieve together as Lusso continues to expand its product offering and strengthen its brand - the sky's the limit.”
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