Visualsoft is over the moon, Brian, as it announces Burnley FC e-commerce partnership
English football club, Burnley FC, has announced an online partnership with Visualsoft.
Its pre-existing e-commerce site failed to provide the desired level of engagement and interaction.
By teaming up with Visualsoft, the club aimed to revamp its online presence and maximise its growing potential retail sales.
Burnley FC's Director of Strategy, Hamish Wilson, says: “We have only scratched the surface and are already working to release further upgrades to the site including more personalised shopping experiences for international fans.”
“Our aim is to double our online sales and have 50% of overall retail sales come from the e-commerce platform. Visualsoft has already delivered improvements that bring Burnley FC closer to these ambitious targets, and we’re actively working on further developments to achieve these goals.”
“Throughout the project, Visualsoft's developers, project managers and directors worked closely with us to ensure a smooth implementation process. Despite some challenges along the way, the project was completed ahead of the end-of-season sale and the launch of our 23/24 kit, enabling us to capitalise on these significant retail events.”
Antony Hoyland, VP of Business Development at Visualsoft, says: "We are over the moon to partner with such an iconic and legendary club like Burnley FC and support its mission in providing an exceptional online experience for its fans.”
“We’re committed to helping businesses thrive in the digital landscape, and we’re looking forward to seeing what comes next for this historic but forward-thinking and innovative football club.”
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