Finnish co-operative retailer S Group inks five year electronic shelf labels deal with Pricer

S Group has chosen Pricer as its electronic shelf labels (ESL) supplier and signed a framework agreement for five years.

S Group is a customer owned network of companies in the retail and service sectors, with more than 1,000 retail outlets in Finland.

The biggest business area is supermarket trade, which is covered by five chains. The largest chains are the supermarket chain S-market (440+ stores) and hypermarket Prisma (70+ outlets).

Although there are no minimum commitments for volumes or values under the agreement that cover all brands, S Group will make pilot installations in 17 stores (nine Prisma and eight S-market) during 2023, with the intention of doing installations in 300 stores during the coming years.

The solution is based on the platform Pricer Plaza, which provides a cloud-based software offering that enables the chains to centrally manage and control pricing, product information, and promotions across all ESLs in all connected stores.

“We want to be number one in customer satisfaction but also the best place to work for our employees. Given the number of stores in our organisation, we required a scalable and future-proof solution to optimise in-store processes, including the picking of online orders and restocking shelves. Pricer helps us to meet all these expectations,” says SVP for Groceries at S Group Sampo Päällysaho.

“For us, it was also of great importance to find a supplier that could be a true partner and walk that extra mile today and in the years to come.”

“I am impressed by the incredibly professional organisation of S Group and the high level of mutual trust and cooperation that has guided this project right from the start. Together with S Group we have done everything to find the best solution for their various store formats,” says Kristina Ekhierta, Sales Executive Finland, Denmark & Baltics at Pricer.

“The strategic decision made by S Group aligns seamlessly with the broader industry trend we observe – a growing willingness among retailers to embrace store digitalisation,” says Mats Arnehall, Head of Region Europe at Pricer.

“Their trust in our solution and our dedicated team represents a significant stride toward realising our vision of becoming retail’s first choice in shelf edge automation and communication.”