City Beach taps NewStore retail technology as it preps mobile app launch across various territories
Australian fashion brand, City Beach, is leveraging NewStore technology to design and launch an app, which will debut on iOS and Android in Australia, New Zealand, and the United States in the coming months.
“After a comprehensive evaluation, it became evident that the NewStore platform was the perfect match from a feature-functionality standpoint,” says Chris Lockwood, Head of E-commerce, City Beach.
“This journey marks a turning point for us, and we are confident that the end product will benefit our business and further our commitment to offering a superior customer experience.”
With NewStore, City Beach will have access to the likes of real-time omnichannel inventory visibility, custom push notifications, and interactive product lookbooks.
“Youth fashion retail has its own set of challenges, and businesses must have a vision and strive to continue to adapt. NewStore not only gets this, but the team also brings a much needed spirit of partnership and collaboration to the table,” says Troy Elliott, Head of Operations, City Beach.
“In a rapidly evolving retail landscape, their innovative app development approach and commitment to our brand’s success truly set them apart.”
“The NewStore Consumer App is a vital component of our larger omnichannel platform,” says Stephan Schambach, Founder and CEO, NewStore.
“Our modularity is a key differentiator, and brands like City Beach can choose how to leverage our offerings. Their decision to launch a NewStore Consumer App speaks not just to meeting today’s consumer demands but also to their forward-looking vision for retail’s future.”
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