M-Cube research: nine in ten retailers see revenues increase due to digital signage adoption

A study of 250 UK-based retail leaders, conducted by M-Cube, shows that 91% have experienced revenue increases after investing in digital signage solutions.

98% of those surveyed believe that retail media will shape the future of retail. Moreover, 89% are turning to retail media strategies to enhance profit margins.

60% predict that up to a quarter of their revenue will stem from such solutions. In fact, 48% noted an uptick in revenue and profits due to this investment.

52% pinpointed increased brand awareness and product discovery as the primary benefits of retail media on the customer shopping experience. When quizzed about the essential components for executing these strategies, 83% emphasised the pivotal role of real-time consumer behaviour data.

Alexios Blanos, UK Business Director at M-Cube, says: “In this highly competitive market, retailers are constantly seeking innovative methods to augment their offerings and elevate their profit margins.”

“This data underscores retail media's emergence as a key differentiator in this. It grants retailers avenues to engage customers across every channel, both online and in-store. Beyond offering retailers enhanced opportunities for profit maximisation, it deepens their understanding of their customers, positioning them better to curate personalised experiences.”

While 91% of retail leaders acknowledged revenue growth attributable to digital signage, a mere 66% have invested in such solutions. Moreover, just 13% claimed comprehensive awareness of digital signage’s potential within the retail domain.

“It is not surprising to see the impact digital signage has had on businesses, considering its ability to collect real-time data, share personalised content, and connect the online and offline experience through omnichannel software,” Blanos adds.

“Digital signage is the key to unlocking in-store retail media strategies and it will play a crucial role in its growth moving forward”