Walmart works with POCLab on The Cultureverse, a metaverse celebration of 50th anniversary of hip hop
A new immersive, gamified virtual experience, The Cultureverse, has launched, celebrating the last 50 years of hip hop music and the genre's impact on culture.
The result of a collaboration between Walmart and Web3 creative studio POCLab, this is now available on Spatial.
In a LinkedIn post, Justin Breton, Director of Brand Experiences & Strategic Partnerships at Walmart, said: “The Cultureverse, which authentically aligns with our mission to supercharge the potential of black creators physically, digitally, and now virtually, aims to amplify the narratives of those that are unrepresented within the metaverse and Web3 and proudly features the unique voices and stories of more than 25 black and brown creators from music, fashion, art, and more.”
He added: “More specifically, Walmart commissioned four artists to create works of art that draw inspiration from the question: “What does Black & Unlimited mean to you?” This initiative provided them with a canvas to express their creative individualism through a new medium. You can experience and read about these larger than avatar works of art in the Black & Unlimited Gallery.”
Walmart is also powering the Main Stage, with the aim of elevating the voices and perspectives of individuals who have influenced culture and are driving the continued evolution of hip hop through consistent programming of virtual panels, fireside chats etc.
A shoppable Rock The Bells exhibit, virtual fashion popup, interactive Jet Magazine archive are also available to explore.
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