Enrique Tomás chooses nsign.tv for new vending machines deployment at Spain’s Barcelona Airport

Ham specialist, Enrique Tomás, has implemented nsign.tv’s digital signage platform in its new model of vending machines that recently launched at Barcelona Airport.

The first phase of the project includes a total of 30 stores, distributed at strategic points throughout the airport, which automatically offer, 24 hours a day, a wide variety of the brand's products.

Each of the vending machines is equipped with between one and five iiyama branded 50” LCD screens which, thanks to the manufacture of custom made brackets, can be anchored to the vending machines, helping to promote, attract and increase sales.

These displays work as an all in one solution with the nsign.tv DS player integrated and work in synchro, helping to reduce hardware investment, and eliminating the need for external players.

“We wanted a software that was lightweight and could work with an internal player inside the screen to minimise the electronic components at the physical point,” says Jorge Cruz, CIO at Enrique Tomás.

“This model requires that, in an easy and entertaining way, the quality of Enrique Tomás is explained while the customer understands that buying our products in the vending machines is a guarantee of fresh product.”

He adds: “Thanks to nsign.tv we can synchronise multiple screens regardless of their size and location. We also value the platform’s ability to schedule different broadcast slots and schedules in different periods with campaign validity dates, as well as the fact that it allows us to use different content formats.”

Enrique Tomás has plans to expand this unassisted vending model to new places with high foot traffic and consumption needs, such as subway stations, transportation interchanges, football stadiums, and large companies.

Toni Viñals, CEO at nsign.tv, says: “We are very pleased that our platform has been chosen by Enrique Tomás for this new business model so disruptive. Digital signage will allow them to create a wow effect communication to attract their customers and thus increase sales through dynamic and attractive visual content.”