Getir and Uber Eats shake hands on pan-European rapid grocery delivery partnership

Turkish rapid grocery delivery firm, Getir, and Uber have announced a new partnership that will enable customers in several European countries to use the Uber Eats app to order from Getir’s product offering. 

This will go live in UK stores today, and across other European countries in the coming weeks, providing Uber Eats users with access to over 2,000 products, with deliveries expected to be made in minutes.

As part of the partnership, Uber Eats customers will also have the option to shop from Gorillas stores in the near future.

The roll-out of Getir stores onto the Uber Eats app will be completed in a few weeks from now, when it is claimed millions of users across Europe will be able to have groceries delivered on-demand via the tie up.

Orders will be fulfilled by Getir couriers.

Turancan Salur, Getir’s Regional General Manager, pictured above, says: “As the pioneer of ultrafast grocery delivery, we are excited to offer a new way for customers to access our products and experience our unparalleled quick commerce service.”

“This partnership between two strong and well known international brands brings great advantages to Uber Eats customers, who now have the option to choose from Getir’s wide range of grocery and convenience products. At the same time, we benefits from accessing Uber Eats' large pool of customers, further contributing to its growth.”

Eve Henrikson, Regional General Manager, Uber Delivery EMEA, says: “We are delighted Getir has joined Uber Eats today. We want to ensure customers can use Uber Eats to get almost anything delivered in a matter of minutes, at the touch of a button.”

“Getir’s vast selection of everyday essentials and ultrafast grocery delivery model will further enhance our marketplace and ensure more choice and convenience for millions of customers across key European markets.”

UNDER PRESSURE

Getir recently announced a global restructuring initiative, with plans to cut 2,500 jobs across five countries, or 10.9% of its total workforce.

It will continue to operate in Turkey, the UK, Germany, the Netherlands and the United States.

The company had previously reported its exit from Italy, Spain, and Portugal.

It said in a press statement: “We will restructure the global organisation to significantly increase operational efficiency.”

“The Getir network consists of roughly 23,000 people across five countries. This number includes couriers, pickers, and office employees. Regrettably, we intend to reduce our team and, with a heavy heart, part ways with approximately 2,500 talented employees across our markets.”

It added: “Decisions like these are never taken lightly. However, Getir is determined to do right by all employees affected by the process in line with its values and in full compliance with local laws. We are very grateful to all colleagues for their hard work, dedication, and significant contributions to the business.”

It concluded: “The company remains fully committed to the future of the industry it pioneered eight years ago and will continue to lead it in the future.”

FUNDING ROUND

In July, we reported that Getir was looking to wrap up a major funding round that it hoped would kill rumours about its solvency.

According to a report by Sky News, the capital injection will be led by Mubadala, the Abu Dhabi sovereign wealth fund, although it is expected to involve a smaller sum than the $500 million reported several months ago.