Immersive destination: Walmart Discovered community inspired virtual experience goes live on Roblox

Walmart has announced its latest venture on Roblox, Walmart Discovered.

This is pitched as a first of its kind activation that creates a new way for users to “find their thing” by discovering the best games, indie experiences and virtual items as voted on by the community.

Through a nomination system, Walmart Discovered will spotlight 300+ community creators, from digital fashion designers to experience developers, offering a way for users to discover top trending items and for creators to be discovered within the experience. 

William White, Chief Marketing Officer, Walmart U.S., says: “Millions of customers are exploring virtual platforms, interacting with each other and brands, as well as building online communities.”

“That number continues to grow every day, so we’re spending more time there, testing, learning and creating innovative experiences that not only inspire customers, but also foster those communities and connections.”  

“It’s why today, I am excited to share we’re launching a new experience on Roblox: Walmart Discovered.”

He adds: “As we began to craft this experience, we listened to our growing community on the platform and found that they were seeking easier ways to discover experiences and virtual items.”

“Walmart Discovered, which is available to those 13 and older, is a truly immersive destination where users can discover trending virtual items and creators of all sizes - from micro to macro - and those developers can monetise through sales of their virtual items via Robux, Roblox’s native currency.”

Walmart is also creating opportunities for users to express themselves and further customise their experience via My Department and My Cart.

With My Department, they can save virtual items or new experiences they’ve discovered to revisit or purchase later. Users will also be able to decorate and customise “their” department, including a selfie corner that allows them to create social-first content to showcase their avatar’s latest virtual fashion.

As users nominate and discover more, they’ll level up within the experience and unlock the ability to upgrade their in-experience sidekick.

My Cart, inspired by Walmart’s shopping carts, allows users to “express themselves and navigate the experience in a way that’s entirely their own”.