New partnership establishes Faire as e-commerce giant Shopify’s recommended wholesale marketplace

Faire, a B2B retail marketplace, has announced a global partnership with Shopify.

This establishes Faire as the recommended wholesale marketplace for Shopify.

As part of the deal, Shopify will become a Faire shareholder.

“We have long admired Shopify’s like-minded approach to building tools that empower retail entrepreneurs to run their businesses as efficiently as possible,” says Max Rhodes, Co-founder and CEO at Faire.

“By decreasing barriers to B2B selling and building deeper connections between our customer communities, we can unlock opportunities for small business growth on a much larger scale.”

We’re excited to share our new partnership with @shopify which kicks off today with the launch of our official Faire: Sell Wholesale and Faire: Buy Wholesale apps in the Shopify app store. 🎉

Learn more about what’s available today and what’s to come: https://t.co/uZxA1dJ7Ts pic.twitter.com/UYpyfGWsIg

— Faire (@faire_wholesale) September 27, 2023

The partnership establishes Shopify Point of Sale (PoS) as the preferred provider for Faire’s independent retail community. This builds upon an existing inventory, product, and order integration on Faire.

“Through our strategic partnership with Faire, we are doubling down on our strategy to enhance B2B commerce by making it easy for our merchants to find new wholesale buyers via Faire’s wholesale marketplace, and enable retailers to source products seamlessly from Faire’s extensive network of brands,” says Aneeqa Khan, Director of Product at Shopify.

“We’re thrilled to join forces to make commerce better for independent businesses.”

As part of the partnership, the pair will introduce new ways for businesses to grow and manage their B2B offerings across the two platforms. They can expect to see the following features in the coming months:

• Merchants on Shopify will be able to reorder best-sellers from nearly 10 million products available on Faire via an integrated Faire buyer app. Additionally, products and inventory from Faire will be synced to their Shopify PoS system for in-person selling.

• New merchants who join Shopify can discover Faire through access during onboarding, helping them immediately source and secure the inventory they need from over 100,000 brands on the platform. 

• Brands on Shopify will be able to simplify their wholesale distribution to hundreds of thousands of independent retailers in one place via an integrated Faire seller channel. 

• Brands on Shopify will be able to also enable a free Faire powered Stockist Map on their e-commerce websites to help consumers shop their products locally.