Krepling secures $3.3m seed round and launches centralised universal builder for online merchants

Krepling, an e-commerce channel management platform, has raised a $3.3 million seed round and launched a centralised universal builder, with the aim of offering merchants a consolidation of tools and services to foster personalised customer experiences.

The round includes LAUNCH, Brickyard, Front Porch Ventures, 11 Tribes Ventures, Colabora Ventures, and Broadshade Investments.

The funding will be used to further expand the Krepling team in several departments and enhance the capabilities of simplifying e-commerce integrations, without the need for outside agencies or developers. 

The startup has raised $4.3 million to date with its first round announced in November 2022.

The 23-year-old CEO and co-founder, Liam Gerada, built Krepling with his younger brother, Travis (20 years old) based on being merchants themselves - owning a DTC sneakers business.

“As marketplace options for consumers and technology advancements increase, it’s adamant for brands to use tools that will maintain business growth and not fall behind,” says Gerada.

“We are addressing the most critical challenge in the e-commerce sector currently and are pivotal in providing a comprehensive toolkit that supports the modern mid-market merchant looking to scale.”

“With this funding, we can advance our distinctive edge in the market and empower merchants to navigate the e-commerce landscape with unparalleled ease and efficiency.”

"Krepling’s solution eliminates the countless hours spent connecting the various business operations required to deliver a seamless e-commerce experience,” says Jason Calacanis, CEO, Founder, and Managing Partner of LAUNCH.

“Krepling went through Launch Accelerators 23rd Cohort and has grown nicely since then allowing us to back the company consistently. With their background as e-commerce merchants themselves, Liam and his team are uniquely positioned to build a powerful, future-forward platform for merchants.”

Krepling serves merchants in over 80 countries to expand and enhance their e-commerce stack and integrations with other channels without prior coding experience.

It is working with brands like Hash Pies, Giorgio’s, and Forestals, and plans to launch new features in the coming months.