UK startup Boxbar lays claim to world first in automated, self-serve drinks solutions space

Boxbar has launched what is pitched as the world’s first ever automated self-serve, full menu drinks solution. 

This allows event organisers and venue operators to serve up to eight different beverage types all from the same terminal.

It has the ability to serve beers (including Guinness), ciders, wines, cocktails, spirit and mixers and soft drinks from a single terminal.

“Beverage sales are key to the success and profitability of businesses, yet bar service is still defined by a dwindling pool of trained staff, excessive queuing, long wait times, throttled sales and frustrated customers,” says Reshad Hossenally, Boxbar CEO and Co-Founder.

“With Boxbar we’re 360% faster, serving two drinks in 30 seconds. We’ve seen first hand how much this can affect queuing times, on average dropping by over 70%.”

“Simply put, fans enjoy a far better experience whilst operators increase efficiencies and sales, reduce overheads and boost profitability.” 

With in-built wall, freestanding, bar top and mobile wheeled terminals, Boxbar provides a range of options that can be deployed into any event location or venue in less than ten minutes, servicing festivals, venues, sports, arenas and stadia, theatre and hospitality.   

Terminals are powered by a self-service platform that provides operators the tools and data required to take full control of their beverage service and revenue optimisation.

Available on both desktop and the BoxbarGo mobile app, operators have remote access to monitor and manage stock levels and an automated refill alert system.

Real-time drink consumption stats alongside further performance insights and analytics give partners the ability to create a deeper understanding of their audiences’ drinking behaviours. 

Since launching in August 2023, Boxbar has delivered over 60 events, and lays claim to increasing average transaction values by 16% for their partners whilst reducing overheads by 65% and queuing times by 74%.

Its roster of clients now includes such UK festival, event, venue and hospitality brands as The Warehouse Project, Levy UK, Peppermint, Aviva Warehouse (Factory International, Manchester), Super Serve, Live Nation, New Citizens and The Secret Garden Party. 

Suzi Sendama, (former) Head of Commercial, Secret Garden Party Festival, says: "It was a pleasure to work with Boxbar on The Secret Garden Party last summer.”

“Their technology is an industry game changer with the potential to have a huge impact on queue times and revenue generation across the events industry."