Kroger partners with retail analytics firm Intelligence Node to boost listings on Mirakl powered marketplace

Kroger is working with Intelligence Node, a retail analytics firm, to improve product listings on its marketplace for third-party sellers.

“The Kroger Marketplace involves a complex matrix of elements that need to be effectively managed to deliver a seamless customer experience online,” says Michael Murphy, Group Vice President of Analytics & Execution at Kroger.

“From product copy and ratings to reviews and taxonomy, customers are searching out more information than ever before and providing what they need, when they need it is important.”

“We look forward to working with Intelligence Node to deliver an amazing customer experience while empowering our sellers to improve their business performance.”

Sanjeev Sularia, Co-founder and CEO at Intelligence Node, comments: “We are excited to collaborate with Kroger in ensuring that every customer receives a consistent digital content experience across millions of products and sellers on the Kroger marketplace.”

“We look forward to supporting Kroger’s growth plans with our ability to provide content audit, optimisation, and execution directly within the Mirakl platform to help improve shopper conversion and seller recruitment and retention.”

With a database of over 3.5 billion SKUs, Intelligence Node’s algorithms use AI and machine learning to provide dynamic pricing and market analytics solutions. The company also taps generative AI for copy optimisation.