Temu beats other brands at Super Bowl LVIII for most popular advert, with huge increase in US searches
Analysis of Google Trends search data shows that Temu exploded by 1,139% in the US on 11th February after its Shop Like a Billionaire advertisement aired.
After comparisons with all brands featured in Super Bowl LVIII, promotional products company Pens.com found Temu caused the most online attraction, beating names like Volkswagen and Disney by over 190% in searches.
Temu aired its commercial at the Super Bowl LVIII during each half of the championship game broadcast on CBS. The Chinese e-commerce giant also advertised on Bell Media’s simulcast of the game on TSN, CTV, and RDS in Canada.
Produced in-house by the company’s creative team, the animated offering follows a protagonist who shares the joy of shopping for affordable quality products on Temu with the people she meets.
In addition to the in-game ad, it partnered with Christian McCaffrey, San Francisco 49ers running back, to give away $5 million in coupons and credits leading up to the big game as well as an additional $10 million in giveaways on the actual night.
A spokesperson for Pens.com comments: “Already averaging a volume of 4.6 million online searches a month in the US alone, Temu is steadfast in its pursuit of becoming America’s leading shopping app. In 2023, the brand was estimated to have paid $1.7 billion in marketing alone.”
“Since its Super Bowl debut last year, the platform expanded to three slots this year, sparking significant controversy along the way as the company grapples with ethical accusations.”
“Emerging as the undisputed leader among its competitors that night, the remarkable surge in popularity has led the company to establish itself as a substantial player in the industry.”
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