Taylor Swift and 65,000+ Super Bowl fans get chance to experience Zippin powered checkout-free stores
The 58th Super Bowl took place last night at Allegiant Stadium in Las Vegas, Nevada.
The Kansas City Chiefs made it to the Super Bowl for the second year running. They were the reigning champions, having beaten the Philadelphia Eagles last year. And they emerged victorious again in 2024, winning 25-22.
They were taking on the San Francisco 49ers this time around in a rematch of the 2020 season finale, when the Chiefs claimed a 31-20 victory over the 49ers at Miami's Hard Rock Stadium.
Taylor Swift has become a regular at Chiefs games since she started dating their player Travis Kelce last year.
And she was in attendance following her final world tour performance in Japan.
If Swift was peckish or thirsty, perhaps she tried out one of the Allegiant Stadium’s ten Zippin powered checkout free stores, which is more than any venue. In fact, over 65,000 fans were able to experience the convenience of checkout-free during the game.
They could do so by tapping in, grabbing what they wanted, and heading back to their seats.
Shopping averaged 35 seconds at Allegiant Stadium last season. Compare that with a typical ten-minute wait for a traditional concession stand.
Both teams playing in the Super Bowl have checkout-free home stadiums, powered by Zippin. Arrowhead Stadium, home to Kansas City Chiefs, deployed one of the industry’s first Zippin Walk-Ups at the beginning of the season.
Levi’s Stadium, home to the San Francisco 49ers, also deployed a Zippin Walk-Up earlier this season. The venue also recently added two Zippin Lanes, for a total of three checkout-free stores.
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