Stylyze co-founder Lisa Perrone Cirelli joins Amazon as Principal Product Marketing Manager on fashion and fitness team

Lisa Perrone Cirelli has joined Amazon and taken on the role of Principal Product Marketing Manager.

She previously co-founded Stylyze, which was acquired by Neiman Marcus Group, leading to her serving as Director, Product, Recommendations and Personalisation at the company.

In a LinkedIn post, she said: "After an incredible journey building Stylyze, pioneering the complex challenge of outfitting at scale, I’ve had the honour of shaping transformative experiences for retailers and customers alike.”

“Alongside my partner, mentor, and friend Kristen Miller, we built technology that helped people feel more confident in what they wear and how they shop. Seeing that vision recognised through an acquisition by Neiman Marcus was truly a dream come true."

She added: "Over the last 3.5 years at Neiman Marcus, ’ve had the privilege of leading innovative recommendation and personalisation initiatives and partnering with Amazon Web Services (AWS) to shape the future of AI powered shopping.”

“I’m deeply proud of what our teams accomplished: delivering measurable business impact, crafting luxury digital experiences, and pushing the boundaries of what personalisation can mean in a luxury setting. I’m incredibly grateful for the trust, freedom, and support I was given to build what hadn’t existed before."

"Today marks an exciting new chapter. I’m proud to announce that I’m joining Amazon as a Principal Product Marketing Manager on the Fashion and Fitness team. At Amazon, I’ll continue that mission - blending innovation, AI, and deep customer obsession to create best-in-class shopping experiences.”

“I’m bringing with me a passion for building with purpose, a love for personalisation at scale, and a drive to craft meaningful, differentiated journeys that truly resonate. I can’t wait to shape what’s next!"

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.