Plushbeds, WAYB, DENALI Electronics among early retailers on Shopify to tap Bluecore alby AI shopping agent

Bluecore reports that its AI shopping agent alby is now available to retailers on Shopify.

Plushbeds, WAYB and DENALI Electronics are among the early retailers on Shopify using it to curate conversational shopping experiences for consumers. 

People can engage directly with alby on a retailer’s website to ask questions about any product that they offer. It learns, decides and acts on a brand’s behalf, pulling in product information, brand assets and incorporating brand voice.

This ensures accurate answers are provided to shoppers and predicts the questions shoppers will ask about specific products before they buy. alby also offers retailers around the clock support and converses in any language across the world to make it easy for consumers to get timely answers to their questions, any time and anywhere they’re shopping.

“Adding an AI shopping agent to our website to help guide shoppers from discovery to purchase was a priority for us, but it wasn’t until alby that it was actually possible,” says Michael Hughes, CEO at Plushbeds.

“We integrated alby on Shopify to guide our shoppers to their perfect mattress, based on their sleeping preferences. Now, alby answers 6,000 product questions a month, engages 15% of website traffic and achieves a 5x higher conversion rate.”

“We have been addressing the unique needs of enterprise retailers for over ten years with our technology - and we’re now expanding our expertise to the thousands of SMB retailers on Shopify,” says Fayez Mohamood, CEO and Co-founder at Bluecore.

“As all retailers navigate this new AI powered landscape, we’re offering them the tools to not only understand how AI is evolving consumer behaviour, but take action on it with alby. We want every retailer to be able to openly experiment with AI and start to unlock a vast trove of new data that leads to higher engagement and conversion.” 

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.