Sports Emotion taps Nextail AI tech to optimise in-season inventory and boost operational efficiency

Spanish sportswear retailer, Sports Emotion, has chosen Nextal to help level up inventory operations and lay the foundation for future growth.

With more than 30 stores in Spain, Portugal, and Italy, and a digital footprint, Sports Emotion is home to specialty banners such as Fútbol Emotion, Basketball Emotion, and soon Running Emotion.

As the group accelerates its expansion, it is implementing Nextail’s AI driven merchandising platform to improve availability across channels and categories, reduce excess inventory, and strengthen margins.

With Nextail, Sports Emotion gains real-time visibility, demand forecasting, and automated, store-level decisions that will improve seasonal and continuity product performance and availability. The solution also provides teams with intelligent reporting and standardised processes to reduce manual work and support decision-making at scale.

“To keep growing across channels and countries, we needed to evolve how we manage inventory and make decisions," says Alfonso Lamarca, Chief Commercial Officer at Sports Emotion. “Our partnership with Nextail will not only help us improve margins but also support us in transforming our day-to-day processes. Nextail’s domain expertise combined with an experienced and supportive team was a deciding factor for us.”

“Sports Emotion represents an ambitious, forward-thinking retailer with an impressive speed for moving from vision to action,” says Carlos Miragall, CEO and Co-Founder at Nextail. “We are proud to now count them among the growing roster of Spanish retailers with a bold plan for expansion and entrusting Nextail to support their operational transformation.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.