UK grocery retailer Morrisons taps AI to rack up £940 million in savings over the last three years
Earlier this year, Morrisons announced plans to ramp up its use of data and AI as part of a cost cutting push. This included job cuts across all functions at is head office. It's a move that has contributed to the delivery of significant cost savings, Rami Baitiéh, CEO at Morrisons, revealed last week.
In a LinkedIn post, he said: "Many leaders talk about AI, and many companies invest heavily in it, but often without a clear, genuine outcome. Recently, I shared at VivaTech Paris, and The Good Consumer Forum in Vienna my vision for how we approach AI differently."
"At Morrisons, we’ve paired a bottom up investment strategy with a top down educational strategy. By empowering our teams with the right directions and knowledge while funding practical, grassroots ideas, we’ve unlocked massive value."
He added: "While I can't share every detail, this specific tech driven vision has materially contributed to the delivery of £940 million over the last three years, all without compromising our customer experience."
"We are reinvesting these savings exactly where they matter most: the future of our company. My goal is to make Morrisons stores as easy to navigate and clear to understand as our digital website. Personalised retail media, accurate stock tracking, and competitive pricing are the ultimate keys to success for bricks and mortar retailers wanting to stay ahead of the curve in the coming years."
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
