Asda launches Natasha’s Law information for bakery products on Vusion ESLs at Express stores
Asda reports the launch of Natasha’s Law allergen and calorie information for bakery products on Vusion electronic shelf edge labels across 150+ of its Express stores.
Natasha’s Law, introduced in October 2021, is regulation focused on food allergen labelling in the UK. It is named after Natasha Ednan-Laperouse, who died aged 15 after eating a baguette containing sesame seeds to which she was allergic. Sesame wasn’t listed as an ingredient on the packaging. It requires all pre-packed foods for direct sale - food made on the premises and packaged for sale, such as sandwiches, salads and cakes - to display a full ingredients list with the top 14 allergens clearly highlighted.
In a LinkedIn post, Tom Clark, Wholesale and Convenience Service Manager at Asda, said: “This is a significant step forward in making food information clearer, more accessible, and compliant for our customers; helping them make informed and safe choices every day. What makes this launch especially impactful: Improved efficiency in how we manage and update product information; The ability to stay safe and legally compliant with timely updates and changes; Simple, clear display for both store colleagues and customers; Efficient way of working with little to no resource used in-store.”
He added: “I’m especially proud to have played a key role in bringing this to life; setting up the templates, ensuring all information is accurate and relevant, and working closely with food safety compliance teams to get everything reviewed and signed off. A fantastic team effort and a great example of how the right technology can enhance both safety and efficient operations. Continuing to utilise our great tech partners like Vusion to deliver greater operations in our stores. On to the next milestone!”
2026 RTIH Innovation Awards
ESLs will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
