OXXO rolls out price optimisation tech

OXXO rolls out price optimisation tech

Mexican convenience store chain, OXXO, has entered into a licence agreement with Revionics for its Price Suite with optional analytical services including Key Value Item Analysis, Elasticity Workbench and Store Zone Clustering.

“As we continue to focus on better efficiency and automation company-wide while delivering more customer-centric and competitive pricing, we wanted price optimisation that leverages a science-based approach utilising diverse data sources to drive customer loyalty and deliver bottom-line results,” says Pedro Esquivel, Director of Marketing and Commercial Strategy at OXXO. “With Revionics, we found all of those capabilities plus the added value of a vendor with a very partner-driven approach that focuses on the long-term health of the relationship.” 

Eagle Eye research highlights impact of personal approach

Eagle Eye research highlights impact of personal approach

Biometrics enters the mainstream, Unisys research

Biometrics enters the mainstream, Unisys research