OXXO rolls out price optimisation tech
Mexican convenience store chain, OXXO, has entered into a licence agreement with Revionics for its Price Suite with optional analytical services including Key Value Item Analysis, Elasticity Workbench and Store Zone Clustering.
“As we continue to focus on better efficiency and automation company-wide while delivering more customer-centric and competitive pricing, we wanted price optimisation that leverages a science-based approach utilising diverse data sources to drive customer loyalty and deliver bottom-line results,” says Pedro Esquivel, Director of Marketing and Commercial Strategy at OXXO. “With Revionics, we found all of those capabilities plus the added value of a vendor with a very partner-driven approach that focuses on the long-term health of the relationship.”
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Amazon has launched its Everyday Essentials Week, a new deals event live from 00:00 Wednesday 21st May to 23:59 27th May 2025, which will see great deals across the most popular popular categories, including beauty, grocery, health & personal care, and pets. Photo by Daniel Lewis/ Amazon
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