Poste Italiane and SIA have signed a deal that will allow holders of debit cards and Postepay cards to make savings on their shopping with the new Extra Sconti iPhone and Android app. This is based on a digital marketing service developed by Ubiq, a startup recently acquired by SIA, which uses a cash-back mechanism to credit consumers' postal current accounts for supermarket purchases of brands recommended by the app. It’s part of the Sconti BancoPosta loyalty programme which lets BancoPosta card holders save money when they go shopping by choosing Extra Sconti app products. There are 24 million BancoPosta cards, including debit cards and Postepay cards.
The app utilises technology patented by Ubiq that recognises the information on so-called “talking” cash receipts, typically issued by supermarkets, giving the name and address of the sales point, the purchase date and product details such as brand, size, variety, quantity and price. The receipt data is processed and the Extra Sconti discounts are automatically added to any BancoPosta discounts and credited to the BancoPosta account or Postepay card once they amount to a cumulated 5 Euros.
The service will also soon be available via the BancoPosta and Postepay app ( there have been around 7.4 million downloads to date).