ParalympicsGB team dress to impress with Asos

Asos has unveiled its three-outfit ceremony and formal wear wardrobe for the ParalympicsGB team as the 12th Winter Paralympic Games officially begin in PyeongChang, South Korea.

The e-tailer’s relationship with the ParalympicsGB team stretches back to the Rio Games in 2016, when it first partnered with the British Paralympic Association as part of a commitment to raising the profile of young adults with disabilities. Asos designers, Aisling McKeefry and James Lawrence, said: “We feel incredibly honoured to be outfitting the British Winter Paralympic team. We’ve considered every detail on every piece to ensure the product exceeds the wearer’s expectations and makes them feel their very best as they represent ParalympicsGB.”

Tim Hollingsworth, Chief Executive of the British Paralympic Association, adds: “ParalympicsGB athletes and staff will be proud to wear these great designs at the PyeongChang 2018 Winter Paralympic Games. Parading in the Opening Ceremony wear will be a wonderful way to begin what I am confident will be a memorable Games, where our talented Paralympians will once again demonstrate the inspirational power of sport to help achieve a better world for disabled people.”