Lenta rolls out Revionics tech

Lenta rolls out Revionics tech

Russia’s Lenta is set to deploy Revionics Price Optimization across all of its hypermarkets and supermarkets in 2018, following a pilot last year. 

“With Revionics’ analytics and machine learning optimisation we are able to review our store zones, improve our KVI lists and define specific roles for every single category, all the while delivering very focused competitive pricing that engages customers and inspires loyalty,” says Chris Newbery, Lenta’s Customer Loyalty Director. “Based on the successful pilot we are now working closely with Revionics to extend our customer-centric, science-driven pricing approach to all stores and formats, and realise the positive results on a broader scale.”

“As a rapidly growing Russian retail giant focused on customer satisfaction, Lenta serves a massive geography with a very diverse customer base,” adds Marc H. Hafner, Revionics’ Chairman and CEO. “We are excited to deepen our partnership with them, leveraging machine learning science and deep analytic insights to craft prices that resonate meaningfully with various customer segments across all of Russia.”

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