Urban juice bar and coffee concept Joe & The Juice turns to Adyen to boost in-store payments

Urban juice bar and coffee concept Joe & The Juice has announced a partnership with Adyen focused on the FinTech firm’s proprietary multimedia countertop SFO1 payment terminal.  

It has been working with Adyen for over a decade. As it accelerates its expansion in the US market, particularly in key cities like New York, it is turning to the company’s technology to improve the in-store experience.

The deployment of SFO1 terminals enables it to tap real-time data and feedback. It is using them not just to simplify checkout, but to gather insights that help inform store experiences, shape its marketing approach, and ultimately, build long-term customer loyalty in a highly competitive F&B landscape.

“Adyen has been a trusted partner and leveraging their financial technology to expand internationally was an easy decision,” says Nicolai Schnack, CTO at Joe & The Juice. "The new SFO1 terminal allows us to adapt to various market environments, enhancing our in-store experience to match the retail environment. It enables us to meet customers where they are, fostering a global connection to the brand."

The terminal enables pre-ordering through the brand’s app, providing personalised loyalty incentives, and incorporating marketing content directly at checkout.

“The way customers interact at checkout varies between US and European audiences across contactless payments and credit usage, for example, and we’re excited to help support Joe & The Juice cater to local consumer preferences,” says Roelant Prins, Chief Commercial Officer at Adyen. “The SFO1 terminal makes it easier to reward and learn from customers in real-time. It’s a great example of how the point of sale can become a point of connection.”

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.