French startup Occi is on a mission to improve the shopper experience by making it more customisable.
The venture enables physical stores to access previously untapped data about what shoppers do inside the store. In an interview with RTIH, Louis Millon, CTO and Co-founder, Occi, says: “Who enters my store? What product categories are they visiting? What are the interests and needs of my customers? We help retailers answer these questions by combining IoT, indoor geolocation, data fusion algorithms and AI.”
Founded in 2015, the company has thus far won over the likes of Carrefour, Auchan and Galeries Lafayette. “Although the presentation of our solution is usually received with enthusiasm by retailers, industry adoption has been slower than expected, mainly because decision processes in large retail companies are slow, but we’ve signed huge clients who operate a large number of stores, which means the growth potential is very large,” says Millon.
Read the full interview here.