Westfield London eyes tourism boom

Westfield London eyes tourism boom

Westfield London has welcomed half a billion shoppers across its London centres over the past 10 years, generating £15 billion-plus in sales. 

And it expects to see record numbers of international visitors this summer, following a £600 million expansion which will create the largest shopping centre in Europe. This began in 2015 and launched in March, signalling the start of a phased opening of the project, with a number of announcements and openings taking place in spring and summer ahead of Westfield London’s 10th anniversary on 30th October. On completion, Westfield London will comprise around 450 shops across 2.6m sq. ft. of lettable area.

“The £600 million expansion has allowed us to diversify our offering so that we appeal to more international visitors than ever before,” says Myf Ryan, CMO Europe and Group Director of Brand and Strategic Marketing for Unibail-Rodamco-Westfield.

“With summer a key moment for tourism we are excited to offer world firsts such as Ichiba and our very own major outdoor entertainment space in Westfield Square, ensuring we continue to be a destination for international visitors. This latest investment in Westfield London is testimony to its strength over the past 10 years, with the centre continuing to experience high retail demand for space from luxury, High Street and innovative brands looking to house the very latest in retail, dining, leisure and entertainment.” 

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