Attraqt announces Early Birds acquisition

E-commerce search and merchandising technology provider, Attraqt, is to acquire omnichannel personalisation platform, Early Birds, for £13.82 million. This follows a period of partnership between the two companies, announced earlier this year.

The Kooples is the first retailer to sign up to the unified Attraqt and Early Birds solution. Arnaut Fritz, Chief Information Officer at The Kooples says: “We are proud of our distinctive identity and it is important that we create emotional and individual connections with our shoppers consistently throughout the shopper journey, in stores and online. The ability to harness data and tailor-made algorithms alongside eachother to empower our great merchandising team is just what we were looking for. We welcome the unified solution from Early Birds and Attraqt and we are excited to explore the impact this will have on our customer journeys and our financial performance.”

Luke McKeever, CEO at Attraqt, comments: “We are thrilled to have Early Birds join us at a time when brands and retailers need tremendous support to navigate an era of sweeping changes. The competition to create distinctive, differentiated shopper experiences and yet still be commercially successful is fierce. Having started the integration process as partners earlier this year, we have been able to offer and test our complementary vision and capabilities with our customers and the market. The hugely positive response we received shows us that retailers and brands are hungry to amplify their creative merchandising talents with an algorithmic approach to orchestrate the best shopper journeys.”