Kroger’s 84.51° launches omnichannel analytics tool

Kroger’s 84.51° data intelligence subsidiary has rolled out Stratum, an analytics solution that helps its brand partners position their products both in-store and online.

“As we continue to accelerate our Restock Kroger strategy, we’re all very excited about the next iteration of our customer insights. Stratum is a science-powered insight tool that is designed with the end user in mind. It will be an accelerator for our brands and CPG partners alike,” says Mike Donnelly, Kroger EVP and COO.

“Kroger and 84.51° put data and customer insights at the forefront of our decision-making. This science-backed approach allows for greater collaboration and a more comprehensive planning methodology for our brand partners. Simply put, data is our most valuable asset,” says Stuart Aitken, CEO at 84.51°.

“With Stratum, we have created a groundbreaking product, which will dramatically change the way our brand partners plan and execute their marketing and merchandising budgets.” 

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