H&M announces Stateside Klarna Pay Later roll-out

H&M has launched Klarna’s Pay Later solution in the US.

This follows a similar roll-out in Europe. The retailer’s loyalty programme members can now shop and pay later both online and in stores using the H&M app. Purchases are handled within the app where customers can decide how and when they want to pay.

“Shopping at H&M should be convenient, relevant and inspiring and we are happy to now offer fashion fans in the US a whole new way of paying for their fashion finds,” says Stefan Vos, Chief Financial Officer at H&M North America.

“Through the partnership with Klarna, we have developed an H&M unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop.”

According to a press release, H&M and Klarna will continue to develop payment solutions both in-store and online.

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