Brits are a nation of drunk shoppers

Chin chin, Monty…56% of Brits shopped while drunk in 2019, according to research from finder.com involving 2,000 people.

Takeaways and food were their most popular items. In second place was clothing, followed by gambling and holidays in joint third position.

Over the last year Brits spent an average of £546.88 on drunk purchases. Men were more likely than women to buy stuff when sozzled (58% vs 53%). This happens most often in London.

Generation Z was the age group most likely to spend whilst drinking and stumped up £480.44 on average. However, it is generation X who fork out the most when they’ve had a few shandies, with an average individual frittering away £685.65 throughout the last year.

“If you are looking to reduce your spending there are steps you can take if you are prone to intoxicated shopping sprees. You can delete shopping apps and remove saved credit card information from your phone or laptop, making transactions harder to complete,” says Georgia-Rose Johnson, shopping and travel specialist at finder.com.

“You can also install our Icebox Chrome extension, a free online shopping tool that helps consumers avoid overspending. Items you’re unsure about can be ‘frozen’ for a period of 1-30 days, to allow you time to consider if you really need the product before purchasing it.”