Pinterest targets iOS 14 friendly Pinners with new widget

Pinterest has launched a widget for iOS 14, making it possible for Pinners to feature a board of their own or one they follow and see daily inspiration from their home screens. 

The company said in an online post: “With searches on the platform for topics like ‘indie iOS 14 homescreen’ (15x), ‘widget iPhone aesthetic’ (19x), ‘Neon icons for apps’ (14x) or ‘“Black and white icons for apps’ (14x)1 surging in the past few weeks, it was clear that Pinners wanted Pinterest to be part of their iOS 14 home screen, and make use of the new customisation features now available on their phones.”

“So much of the content on Pinterest – from inspirational quotes to seasonal image and fashion ideas – are perfect matches for that wallpaper aesthetic.”

Also of interest: Pinterest rolls out new tools for shoppers and advertisers

It adds: “Pinners are looking for ways to continuously update their home screen aesthetics for inspiration, wellbeing and positivity, from seasonality – such as Halloween décor and autumn recipes – to quotes, to wanderlusting with travel ideas and more.”

The new widget is now available worldwide.

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