Sage targets digital journeys as it invests in Brightpearl

Digital operations platform venture Brightpearl has announced a £25 million Series C round, led by Sage.

Sage is making a minority investment of approximately £17 million into the business and takes a seat on Brightpearl’s board.

It says that the partnership is consistent with its broader strategy to back complementary high growth cloud-based software applications.

Existing shareholders including Cipio Partners, Notion Capital and Verdane stumped up the further £8 million.

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Lee Perkins, Chief Operations Officer at Sage, says: “As retail businesses from across the globe recover from the impact of Covid-19, trading online has gone from being a ‘nice-to-have’ to a ‘must-have’ for retailers.”

“Digitising back office operations is a critical step towards transitioning to online commerce – and through investing in high growth, cloud solutions like Brightpearl, we are committed to supporting our customers to not only make that switch quickly and easily, but to also grow and compete”.

Derek O’Carroll, CEO, Brightpearl, comments: “We are delighted to build this new relationship with Sage to further support our retail customers and accelerate the strong presence that Sage and Brightpearl have in the UK and US.”

“Our solution brings significant benefits by automating retail processes so global merchants can save time and deliver outstanding and rapid end-to-end customer experiences.”

“This investment will allow us to expand the platform and provide even better service, increase our product innovation and our fabulous team globally.”