WHSmith makes buy now, pay later move with Laybuy

WHSmith has teamed with Laybuy to offer its UK customers a buy now, pay later solution.

The option is available on WHSmith.co.uk from today, allowing people to spread purchases over six weekly interest free instalments.

Gary Rohloff, MD and Co-Founder, Laybuy, says: “Consumers are always looking for more flexible payment options and Laybuy provides exactly that, whilst being totally interest free. Our service gives people confidence that they’ll never pay a penny of interest while spreading payments over a period that suits the way they budget.”

ASX

Last month, we reported that Laybuy was looking to list on the Australian stock exchange (ASX) to fund its expansion plans.

A source told RNZ Business that this should happen by June. "Mainly because all of our competitors (which include Afterpay) that are listed, are listed on the Australian market," they commented.

“Laybuy will raise between A$10 million and A$15 million ahead of the listing, and wanted to raise at least A$45 million in its initial public offering, with details of the offer yet to be determined,” RNZ Business reported.

“It has not yet filed a prospectus with the Australian Securities and Investments Commission, which is required before listing on the ASX.”

Hitting the UK

Last year, Laybuy launched in the UK in a partnership with Footasylum. The company started life in New Zealand and is majority owned by investment firm Pioneer Capital.