StarStock reports significant mypubshop progress

The mypubshop platform, powered by StarStock, has pulled in 500 pubs across the UK, along with 6,500 customers, since launching last month.

This gives pubs the ability to take and process orders online for the likes of bread, eggs and milk during the coronavirus outbreak.

Launch partners included Brakes, Budweiser Brewing Group, Coca-Cola European Partners and Admiral Taverns, Greene King and St Austell. They have now been joined by Costcutter, All About Food, Heineken and its Star Pubs & Bars business.

Sam Ulph, Founder and CEO, StarStock, says: “When we launched this initiative, the aim was for it to be much more than just an online pub service. In this period of extended lockdown, mypubshop offers pubs a way of staying connected with their local communities through providing an essential service, helping to reinforce their role as social hubs.”

“We’re thrilled with the progress so far and with the support we’ve received from all our brand partners. We’re having some exciting conversations with a number of brands and suppliers who recognise the value that our e-commerce technology offers.”

Shiv Lewis, Manager of the Garibaldi pub in Redhill, Surrey, comments: “We’re a community run pub, so as soon as we were told to close, we looked at ways we could adapt and continue to serve the local area.”

“mypubshop has allowed us to manage orders and effectively stagger our click and collect customers as well as prioritise those buying food for vulnerable locals. Through its partnership with Brakes, mypubshop has also given us a reliable supply of essential goods.”

“To be able to continue to trade has had a tremendous benefit to our community and has relieved some of the stress around shopping from many of our locals. Alleviating the pressure on the supermarkets and providing essential goods has made a real difference to the community.”

Each transaction made via mypubshop accrues a 2% fee to cover operational costs. The venture is being run as a non-profit, with any surplus revenue donated directly to the NHS. Further details here.