Tracking the retail technology sector during the coronavirus

Retail Technology Innovation Hub rounds up the key Covid-19 developments from last week.

53% of Brits feel that retailers are doing enough to protect the public from coronavirus, with only 9% disagreeing, according to research from the BRC and Opinium.

Boux Avenue, the lingerie retailer owned by Theo Paphitis, has begun a phased return to shopping centres and the high street.

Diesel has launched Hyperoom, a digital platform and exhibition space conceived by parent company OTB with the support of Accenture. The aim is to create “immersive and emotional engagements” with buyers and vendors.

In this exclusive article for RTIH, Selina Yuan, President of International Business, Alibaba Cloud Intelligence, asks whether now’s the time for retailers to redevelop their plans and ensure that their online offerings are fresh and in line with the expectations of digitally minded Millennials.

Go Instore is partnering with Samsung to launch a live HD video streaming platform.  

This allows online customers to connect with Samsung staff members from their own homes. They can explore the brand’s range and receive advice to help support their purchasing decision.

“Demand for virtual experiences has been accelerated by the Covid-19 crisis, as shoppers look online,” says Andre Hordagoda, CEO at Go Instore. 

Good Things Foundation, The Joseph Rowntree Foundation, The APLE Collective, Clean Slate Training & Employment CIC and Mastercard have teamed up to offer support to digitally and financially excluded people in the UK.

Qudini has shared a video of O2 stores using its tech to enable customers to queue virtually while they wait for service in-store.

Online electricals retailer AO has seen five years of consumer behaviour change accelerate into five weeks during the coronavirus outbreak. 

Sign up for our free retail technology newsletter here.