Diesel unveils new Hyperoom digital tool

Diesel has launched Hyperoom, a digital platform and exhibition space conceived by parent company OTB with the support of Accenture.

The aim is to create “immersive and emotional engagements” with buyers and vendors.

“One must look for silver linings whenever and wherever possible. 2020 has sparked an urgency to accelerate what we can offer and accomplish in the digital space,” says Diesel CEO Massimo Piombini.

“With this tool we have set a new benchmark for the industry, in regard to digital transformation. The Hyperoom is the ultimate virtual buying experience.”

Further details here.

Sign up for our free retail technology newsletter here.