UKK.Fashion tests out upgraded ViewPort solution

James and James says that independent retailers can now offer an Asos-like returns experience following an update to its ViewPort portal.

Consumers could previously use ViewPort to track their order from store to door, initiate a return online and print a returns address label. Now retailers can opt to provide prepaid postage, enabling consumers to print a returns shipping label at home or receive a QR code to take to their local Post Office or Royal Mail customer service point.

The shipping of the return is also tracked, with consumers notified via ViewPort when Royal Mail first receives it and when it reaches a James and James fulfilment centre for processing. Retailers receive the same notifications – along with data on the reasons for returns – enabling them to monitor inventory that is in transit and update products in line with customer feedback.

Streetwear clothing specialist, UKK.Fashion, is among the first retailers to trial the upgraded portal, allowing it to offer free returns via its own online store, as well as its Amazon and eBay channels.

Julie Robinson, Operations Manager at UKK.Fashion, says: “When, like us, you’re selling the same brands as bigger players, you really need to differentiate yourselves, whether on price, service or returns.’

“The James and James team were open to our ideas on this, collaborated with us to develop a solution, and have created a returns process that is very easy for customers to use.”