smeg taps Kooomo platform for online launch in Spain

Italian manufacturer of domestic appliances, smeg, has launched a new online store in Spain with the support of Kooomo and managed by its sister company, Zerogrey.

Built on Kooomo’s SaaS platform, the site also integrates a range of additional tools such as GA, GTM and Mailchimp.

Ciaran Bollard, CEO at Kooomo, says: “We’re thrilled to have launched smeg’s latest website and a strong digital strategy, working alongside such a renowned and iconic brand to bring its vision to the Spanish market.”

“We’ve incorporated a number of advanced e-commerce features to create a superior customer buying journey, which smeg expects will grow sales in the Spanish market by 200% in the next two years.”

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