smeg taps Kooomo platform for online launch in Spain
Italian manufacturer of domestic appliances, smeg, has launched a new online store in Spain with the support of Kooomo and managed by its sister company, Zerogrey.
Built on Kooomo’s SaaS platform, the site also integrates a range of additional tools such as GA, GTM and Mailchimp.
Ciaran Bollard, CEO at Kooomo, says: “We’re thrilled to have launched smeg’s latest website and a strong digital strategy, working alongside such a renowned and iconic brand to bring its vision to the Spanish market.”
“We’ve incorporated a number of advanced e-commerce features to create a superior customer buying journey, which smeg expects will grow sales in the Spanish market by 200% in the next two years.”
Sign up for our free retail technology newsletter here.
Continue reading…
Amazon has launched its Everyday Essentials Week, a new deals event live from 00:00 Wednesday 21st May to 23:59 27th May 2025, which will see great deals across the most popular popular categories, including beauty, grocery, health & personal care, and pets. Photo by Daniel Lewis/ Amazon
Continue reading…