Laybuy capitalises on growing consumer demand for buy now, pay later

Buy now, pay later venture, Laybuy, has launched a global partner programme.

E-commerce platforms confirmed to be part of this include BigCommerce, Shopify, Wix, nopCommerce, and Aurora Commerce. In the UK, Laybuy’s agency partners include Space 48, Digital Six, Ayko, and Underwater Pistol.

Retailers working with these companies or using their services will be able to offer Laybuy as a payment option on their website or mobile app.

Gary Rohloff, Laybuy’s Co-Founder and Managing Director, says: “Buy now, pay later is proving to be a huge hit with consumers who want better, more flexible and interest free payment options. Together with our partners, we’re enabling UK retailers, large and small, to offer their customers this smarter way to pay.”

“Crucially, this means they can take advantage of growing consumer demand for buy now, pay later, which we know results in increased sales and customer loyalty. We’re proud to be working with some of the biggest and best e-commerce platforms and agencies to help UK retailers at a time when they need it most.”

Launched in 2017, Laybuy is offered by such brands as The Hut Group, JD Sports, Boohoo, WH Smith and TONI&GUY.

Last year, it launched in the UK in a partnership with Footasylum. The company started life in New Zealand and is majority owned by investment firm Pioneer Capital.