London Designer Outlet rolls out Coniq customer loyalty tech

London Designer Outlet has deployed Coniq’s customer engagement and loyalty platform.

Opened in 2013 as the capital’s first outlet centre, and located next to Wembley Stadium, London Designer Outlet attracts more than seven million visitors a year. 

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Owned by developer Quintain and managed by Realm Retail & Leisure Asset Management, it is in the process of deploying Coniq’s IQ platform across its 50 designer brands and 20 restaurants, bars and cafes before expanding to the rest of Quintain’s retail and leisure destinations at Wembley Park.

“We chose Coniq because the company has a proven history of helping shopping centres profitably build loyalty with their guests,” says Sue Shepherd, General Manager, London Designer Outlet.  

“Our success as a business is reliant on making our guests feel valued so it’s paramount that we embrace the best customer engagement and loyalty platform in the industry to deliver the personalised shopping experience our members expect when they visit the LDO.” 

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