Emarsys e-book shows retailers how to thrive in 2021

Emarsys has launched a new e-book entitled ‘unPredictions’.

Using data from the past 12 months, the company is aiming to “help retail businesses prioritise key actions to kick start their 2021 strategy, planning and activation”.

The e-book includes how to be relevant in 2021, how retailers can use tools and techniques to personalise shopping and how to win business by treating customers as individuals.

Check it out here.

Lounge Underwear

In December, we reported that Lounge Underwear had partnered with Emarsys to gain a better understanding of its customers.

Emarsys’s customer engagement platform will analyse and centralise the data of shoppers. It will integrate with Lounge Underwear’s wider technology stack, including Shopify+.

Arron Kooner, Head of Customer Communications at Lounge Underwear, said: “As a growing brand in our space, it’s so important for us to have easy access to our customer data so we can run effective targeted campaigns to our customers, especially as we sell purely through e-commerce.”

“We weren’t really looking to move from our old vendor, but when we saw the power of Emarsys’s platform, and just how easy it was to use, we knew we had to make the switch.”

“The ease with which it presents your customers’ data back to you in an intuitive and graphical way makes running campaigns really quick and easy.”