BlackCurve online mission boosted by £1m of new funding

Pricing optimisation specialist, BlackCurve, has closed a £1 million funding round, led by its Chairman, Martin Fincham.

There was also participation from Nauta Capital, The Cambridge Angels Network and other angels, members of the ScaleUp Group and the round was bolstered by a matching contribution from the UK Government’s Future Fund.

The British startup intends to use the funds to expand its team across sales, software development and data science, continue to develop its software and further scale its client base through platform integrations like BigCommerce, Magento and Shopify.

It has raised £3 million to date. 

We are thrilled to announce, BlackCurve have received £1m of new funding!

This means more fuel for refining our Pricing Optimisation Software, reaching more retailers who can benefit from smart pricing decisions.https://t.co/vrNjdUDlsq @PhilipHuthwaite @martin_fincham
— BlackCurve (@blackcurveHQ) January 19, 2021

Fincham says: “We are on a mission to help online retailers find the hidden pockets of profit in their inventory.”

“When a certain e-commerce giant is rumoured to tweak their prices millions of times per day, the issue becomes how can the rest of us possibly keep up without employing a similarly sized army of data scientists and processing petabytes of data?”

“This additional funding will help to accelerate the application of our AI-powered solution to solve this conundrum for the rest of us ordinary retailers.”

Philip Huthwaite, BlackCurve Founder, comments: “Last year saw a huge acceleration of online retail. It is no longer possible to manually set prices and stay ahead. BlackCurve is supporting faster growth for forward thinking e-commerce companies.”