A.S. Watson and Grab announce SE Asia omnichannel tie up

A.S. Watson Group and mobile app venture Grab are laying claim to “the largest online and offline health and beauty partnership in Southeast Asia”.

The pair will collaborate across multiple services, starting with GrabExpress, GrabMart and GrabPay.

The partnership means that customers will be able to access health and beauty products from over 2,200 Watsons stores via Grab in Singapore, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines.

Freda Ng, Chief Digital Officer at Watsons International, says: “Covid-19 accelerated the growth of e-commerce and our customers expect their purchases to be delivered fast.”

“With our unparalleled network of 2,200 stores in Southeast Asia which is a core touch point for customers and key to enabling fast deliveries, Grab is the ideal partner to complete the purchase journey.”

“This O+O partnership provides added convenience to our customers who can now shop for over 62,000 health and beauty products, either from the Watsons app or on GrabMart, and have them delivered to their doorsteps in under two hours.”

Shawn Heng, Managing Director, Regional Business Development at Grab, adds, “Our open platform enables companies to scale by easily plugging into our ecosystem and leveraging our unique online and offline capabilities to grow together with us in this region.”

“Our partnership with A.S. Watson Group brings one of the world’s most trusted and well loved health and beauty retailers onto our platform, giving customers a more convenient way to shop and pay for their favourite daily health and beauty products at home and in-store.”