The real value of digital signage for retail brands

Growing competition in the retail sector has forced business owners to think out-of-the-box with their marketing strategies.

As they look for new ways to connect with customers and promote their brands, digital signage has emerged as a game-changer.

These are screens and signs that are put on display indoors and outdoors to attract the attention of consumers and promote brands and products through digital ads, videos, brand stories, messages, and more.

However, digital signage is much more than conventional billboards and serves immense value for retail brands. Here are some reasons why retail marketers consider it to be a smart investment.

Boost foot traffic to the store

Digital signage is capable of piquing the interest of passers-by because of movement. You can well imagine how a moving ad or story can engage an uninterested pedestrian or driver and entice them to step in and check your products.

If you have been struggling to get foot traffic to your store, there couldn’t be a better way to pull in the crowds. Just put up an outdoor display at a prominent place nearby and see the traffic coming.

Drive purchasing decisions

If you put up a sign away from your store, there’s hardly a chance that potential buyers will drop in right away.

But an eye-catching ad can drive purchase decisions there and then, just as they see the sign and decide to visit your store as soon as they can.

A buyer may even quickly order the product through your e-commerce store if you have one. It is how you can leverage the power of impulse buying. 

Entice through entertainment

The modern buyer doesn’t only look for great products but also wants your brand to entertain. When it comes to building a lifelong relationship, entertainment can do the magic.

If you know how Liquid Crystal Displays work, you will probably understand how you can use it to hook the viewers with entertaining content. Just create compelling stories about your brand and products and share them up there.

Grow sales with up-sells and cross-sells

Digital signage can do wonders for retail sales by encouraging up-sells and cross-sells. As you promote the main product, include related products that buyers may want to buy in addition to them.

With a little work and creative thinking, you can use the display as a visual merchandising channel for your brand. The best part is that it lets you do more with less- promote many products with a single ad.

Unlock flexibility and versatility 

Unlike physical signage, digital signage is much more flexible and versatile.

You can change the displays quickly and with minimal work, just when you need to. It is easy to align promotions with current campaigns, even if you want to do it instantly.

For example, you can promote rainwear when there’s a sudden spell of rain or advertise summer wear if there is a heatwave. It is a great way to capitalise consumer on demand.

Digital signage is the smartest marketing investment for retailers who want to go the extra mile. All you need is the right technology and some creativity, and you are good to go with winning campaigns.