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NielsenIQ BASES and McDonald’s USA introduce Cultural Resonance module for inclusive advertising testing

NielsenIQ BASES and McDonald’s USA introduce Cultural Resonance module for inclusive advertising testing

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InclusionStaff WriterMarch 26, 2024NielsenIQ BASES, NIQ, AdTech, Inclusion, McDonald’s, Adverts, Inclusive technologyComment

The real value of digital signage for retail brands

The real value of digital signage for retail brands

Digital signageStaff WriterJanuary 21, 2021Digital signage, Bricks and mortar retail, Retail marketing, Stores, Adverts, E-commerceComment