NielsenIQ BASES and McDonald’s USA introduce Cultural Resonance module for inclusive advertising testing Continue reading… Read More InclusionStaff WriterMarch 26, 2024NielsenIQ BASES, NIQ, AdTech, Inclusion, McDonald’s, Adverts, Inclusive technologyComment
Currys teams with WelcoMe to launch pilot enhancing in-store accessibility for customers with disabilities Continue reading… Read More InclusionStaff WriterMarch 18, 2024Currys, WelcoMe, Stores, Disabled people, Inclusion, Inclusive shopping tech, Neurodiversity Celebration WeekComment
Quickfire Digital survey: retailers not prioritising accessibility risk losing billions beyond the purple pound InclusionStaff WriterSeptember 26, 2023Quickfire Digital, Online retail, Stores, Purple pound, Accessibility, E-commerce, Disabled people, InclusionComment