Grocery technology firm Instacart taps power of sports as it preps first ever Super Bowl commercial
Instacart has released a teaser for its first ever Super Bowl commercial. Featuring HEINZ Wiener Dogs, the Old Spice Guy (Isaiah Mustafa), and The Pillsbury Doughboy on set rehearsing for the upcoming spot, this will air on TV during the AFC/NFC championship games on Sunday, 26th January.
The full Super Bowl spot will air during the big game on Sunday, 9th February. It was created by TBWA\Chiat\Day LA in partnership with Instacart’s in-house Creative Studio.
According to Instacart: "Sporting events remain one of the few high impact placement opportunities with large viewership. We recognise the power of sports in captivating audiences and driving brand awareness, and have doubled down on our sports marketing strategy to reach fans of sports like the NFL, F1, W/NBA, NHL, MLB, and the Paris Summer Olympics, among others."
"Instacart’s debut at the big game reflects the brand’s marketing evolution over the last three years since CMO Laura Jones joined the company to build out its marketing strategy and execution."
2024 RTIH INNOVATION AWARDS
Grocery technology was a key focus area at the sixth edition of the RTIH Innovation Awards.
The awards celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
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