Eagle Eye AIR platform powers Asda Rewards programme
Eagle Eye is working with Asda to develop a trial of the grocery retailer's new loyalty programme, Asda Rewards.
Following a pilot with Asda employees in September, this has been extended to 16 Asda stores across West Yorkshire and the West Midlands.
Customers using the Asda Rewards app can build up a 'cash pot' each time they purchase a 'star product' or complete an in-app 'mission' when shopping in one of the 16 stores.
They can also earn special rewards for purchasing selected products across a range of brands from Asda's own label brands to Cadbury's, Heinz, Pampers, Budweiser, and Gillette. Customers can redeem their cash by creating a voucher with the money they have saved in their cash pot and use this in-store.
Eagle Eye's AIR platform powers the scheme including the offer and reward management within the app, the membership card, star products, missions and cash pot as well as the creation and redemption of vouchers through its integration with Asda's Point of Sale systems.
As the trial develops, Asda aims to customise offers so customers can earn pounds for buying their favourite products, or rewards for buying products that are environmentally friendly.
Tim Mason, Chief Executive at Eagle Eye, says: "We are excited to be part of Asda's loyalty programme trial and look forward to seeing the results.”
“We have been working closely with Asda since 2014 and have seen first hand the digital journey that they are taking customers on. Loyalty programmes such as these help retailers improve their business through data driven insights generating personalised offers which increase customer satisfaction and improve their marketing effectiveness."
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