China’s Missfresh expands Intelligent Fresh Markets business
Online grocery delivery venture Missfresh has partnered with Nanchang’s Wangjia Market Management to expand its Intelligent Fresh Market business to 20 cities across China.
The two companies will operate Intelligent Fresh Markets together in Yingtan and Shangrao, two cities in China’s Jiangxi province.
The venture was launched in the latter half of 2020 and has been implemented in cities across the country including Qingdao, Changshu, Huangshan, Hefei and Yunfu.
Missfresh says that it “reconstructs and optimises the layout of traditional fresh markets to improve the business mix and expand the service scope, as well as providing merchants with SaaS tools that help them with online payment, marketing, CRM, and omnichannel support.
“These value-added tools enable merchants to convert and manage offline private traffic to online platforms and increase monetisation”.
Missfresh Founder, President and CEO Xu Zheng, comments: “Intelligent Fresh Market is another of our major business strategies. It will become a mainstream consumption channel among consumers in China’s third and fourth tier or small- and medium-sized cities.”
“Intelligent Fresh Markets will provide a better consumption and shopping experience to consumers and increase revenue and profit for merchants through upgrades to operations, digital empowerment and private domain operations.”
